Following a significant shift in direction, they needed a complete brand refresh to reflect their evolving vision. Their pelican mascot was entirely redesigned and simplified to ensure scalability and versatility, and a full brand style guide was developed to ensure consistent brand application across digital and print platforms. In addition, the north star was implemented above the pelican to tie in the “Northshore” element while also symbolizing direction and guidance.

The rebrand provided Northshore Parent with a clear, cohesive identity that reflects its role as a modern, reliable resource for local families, while staying rooted in regional pride.