ENRG
ENRG is a lightning protection company based in Lacombe, LA, serving the southern United States. With a focus on health, safety, and technological innovation, ENRG needed a brand identity that would set them apart in a traditionally utilitarian and visually stagnant industry.
A custom font was developed to give ENRG a logo that is immediately recognizable and identifiably their own. Triangular shapes were incorporated throughout the logomark to symbolize lightning redirection and energy. When stacked, the “E” and “R” create an arrow within the negative space. These details in the mark tell a story, and give ENRG a visual leg-up in an industry that can often become monotonous.
Credits
Rachel Kinchen: Brand Identity
