Holda Wolle

Holda Wolle is a yarn company based in Schaffhausen, Switzerland. Their target demographic is women aged 25-45 who are environmentally aware and prefer local products as opposed to imported, mass produced items. Holda Wolle gives local wool a premium value by supporting local farmers, rare breeds, the environment, and individual creativity.

The client wanted the branding to communicate the culture and roots behind wool, and attract an audience that cares about where their products are coming from. She wanted the branding to focus on the creative aspect of yarn and the care that goes into it's production, rather than just the animal or the end product. Holda Wolle values tradition, culture, nature, and creativity, and the branding needed to reflect that.