Haul Home

Haul home is a logistics company that provides services to attendees of fan conventions such as Gen Con and Comic-Con.

Since people come from all over the world to attend these fan conventions and purchase many items during the events, it becomes overwhelming to store and transport them while traveling. Haul Home's mission is to provide an affordable and streamlined solution for this problem so that the consumer can focus on the event.

Since Haul Home is targeting consumers rather than businesses, it was important for the branding to feel friendly and approachable. Straying away from overly corporate design while also not feeling patronizing, were some of the main goals of this project. The branding needed to blend in with it’s lively and fun environment, while also communicating that it is trustworthy and professional. The niche nature of this brand required a unique design that could successfully marry the two concepts of “logistics” and “fan culture”.