Haul Home

Haul home is a company that provides logistics services for people attending and purchasing items at fan conventions like Gen Con and Comic-Con. Since people travel from all over the world to attend fan conventions and acquire many items during the events, logistics can get complicated, expensive, and overwhelming. Their mission is to provide an affordable and streamlined solution for storing and shipping items, so that the consumer can focus on the event. We worked to create a branding package that best suited their needs in terms of digital and print use.

Since Haul Home is targeting consumers rather than businesses, it was important for the branding to feel friendly and approachable. Straying away from overly corporate design was one of the main goals of this project. The branding needed to blend in with it’s lively and fun environment, while also communicating trustworthiness. The niche nature of this brand required a unique design that could successfully marry the two concepts of “logistics” and “fan culture”.